Marketing Process Model by Robert J. Dolan Term Paper

Marketing Process Model by Robert J. Dolan - Term Paper Example In the context of the organisations overall business practices, 75% of total products and services are exported in more than 100 nations through its 33 international offices (EADS, n.d.). The inclusion of Airbus within its business is one of the major beneficial factors for EADS in its global aircraft manufacturing process. EADS is further recognised as the major European industrial flagship which combines the major capabilities of four main market leaders of the global aircraft industry such as Airbus, Cassidian, Astrium as well as Eurocopter [1] (EADS, 2013). From the perspective of identifying the major customer base, it can be stated that the governments as well as the private sectors across the globe which incorporate aircraft facilities for military as well as commercial purposes are its key customers. The government of the UK is one of the major customer segments for EADS in terms of acquiring aircraft services in the nation for different purposes including both in the militar y as well as in the commercial service sectors. Moreover, it has been also observed that the overseas countries such as North America, Australia, India, Russia, China, Brazil as well as Middle East Countries, apart from the UK are also the major markets for EADS to deliver its range of innovative commercial as well as military aircrafts [2] (EADS, 2013).Airbus SAS is one of the major subsidiary companies of EADS which offers several kinds of jet-liner products, including military communication aircrafts, commercial airline aircrafts.... t manufacturing as well as aerospace commercial service industry with regard to various competitive marketing tools such as Marketing Situation Analysis, STP model as well as marketing mix. 2. Major Customers around the World In relation to the business performance of the organisation, it can be witnessed that the European roots of EADS is quite stronger. However, the aerospace and defence industry based operations of EADS is one of the major considerations for the organisation which entails a range of products and services both for the European and the global markets as well. In the context of the organisations overall business practices, 75% of total products and services are exported in more than 100 nations through its 33 international offices (EADS, n.d.). The inclusion of Airbus within its business is one of the major beneficial factors for EADS in its global aircraft manufacturing process. EADS is further recognised as the major European industrial flagship which combines the major capabilities of four main market leaders of the global aircraft industry such as Airbus, Cassidian, Astrium as well as Eurocopter [1] (EADS, 2013). From the perspective of identifying the major customer base, it can be stated that the governments as well as the private sectors across the globe which incorporate aircraft facilities for military as well as commercial purposes are its key customers. The government of the UK is one of the major customer segments for EADS in terms of acquiring aircraft services in the nation for different purposes including both in the military as well as in the commercial service sectors. Moreover, it has been also observed that the overseas countries such as North America, Australia, India, Russia, China, Brazil as well as Middle East Countries, apart

Importance Of The Tea Party Movement Essay Example | Topics and Well Written Essays - 1000 words

Importance Of The Tea Party Movement - Essay Example Tea Party disrupts the political process and it does not help America move forward. Instead of contributing to the national government, it thoroughly muddles policymaking to the point of paralysis. It’s the reason for existence is redundant, echoing that of the Republican, although in a noisier and more populist manner not unlike the voice of the rabble. A core component of the argument that the Tea Party is not a helpful addition to American politics is the fact that it does not have a single uniform agenda. The leaders and organizers try to rationalize this by saying that such fragmentation and decentralization prevents the party from being co-opted and corrupted from within (Rauch 2010). But, unfortunately, this is not the case. The lack of leadership and unifying principles paved the way for divergent goals and priorities among the various groups that constitute the party. The result is raucous agenda that even confounded the very Tea Party members or those affiliated with the group. Consider, for example, the rally that some of Tea Party members staged amidst the debt limit deadline while the Senate is deadlocked and nowhere near the resolution of the crisis. The group converged on the World War II memorial on the National Mall and did some damage to some facilities before proceeding to stage their antics near the White House. As speaker after speaker spoke in unorganized fashion either on a platform or before television cameras, the different messages were vying for the public’s attention. At one point, someone was talking about the government closing down the national park. Then, an attendee interviewed by the members of the media covering the event was calling for civil disobedience, demanding that Obama is removed from office (Cooper 2013).